A former public and media relations executive for Toys “R” Us, Sears and Kmart, and director of a PR/social media agency in New York called “Fresh Fluff.” He is currently Adjunct Professor at Wagner College in NYC, USA.
Deciding on the story for your app requires careful thought and creativity. Most stories have a lesson, and indeed most apps do, too. As all app developers know, the production process follows a formula, and it’s no different when adapting a book into an app.
Read more…
You’ve made your first app! Now what? Anyone in the app business knows that marketing an app is tough. And according to a recent article on TechCrunch, “Getting a mobile app noticed in the increasingly crowded mobile app market is more difficult than ever.” Some titles and concepts are truly unique. Angry Birds? Its title and screenshot alone were enough to catapult it to number one in Finland.
Read more…
