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Author John Rhea

4 articles

John is a storyteller with design and development skills. By day he designs and builds websites and mobile apps, by night he spins sci-fi stories at StoryLab and counts his words carefully at He’s also a pineapple in disguise and writes zombie themed web development books. He’s been lucky enough to collect a wife and five kids along with six cats, four dogs, and a small army of fish. If he remembers to wear pants, it’s been a good day.

The User’s Perspective: Using Story Structure To Stand In Your User’s Shoes

Splicing HTML’s DNA With CSS Attribute Selectors

Once Upon A Time: Using Story Structure For Better Engagement