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We use ad-blockers as well, you know. We gotta keep those servers running though. Did you know that we publish useful books and run friendly conferences — crafted for pros like yourself? E.g. our upcoming SmashingConf London, dedicated to all things web performance.


Jon and Zsolt are shipmates at Hanno, a remote product design and UX team.

Jon is a Londoner who's based in Asia. As the founder of Hanno, he spends his time supporting the rest of the team on project strategy, front-end development and UX design, as well as writing regularly.
Follow Jon on Twitter.

Zsolt is a Hungarian UX designer and entrepreneur living in Budapest. His previous experiences working with early-stage startups inspired him to write the Lean Validation Playbook and his goal is to help startup founders build better businesses with reduced risk.
Follow Zsolt on Twitter.

Twitter: Follow Jon Lay and Zsolt Kocsmarszky on Twitter

A Lean Approach To Product Validation

One of the biggest risks of building a product is to build the wrong thing. You’ll pour months (even years) into building it, only to realize that you just can’t make it a success. At Hanno, we see this happening time and time again. That’s why we’ve put together a Lean Validation Playbook.

A Lean Approach To Product Validation

"Lean" in this case means that you’re moving swiftly to figure out what you’re going to build and how you’re going to build it with as few resources as possible. These resources might include time, money and effort. The lean startup methodology is advocated by Eric Reis, who has massively influenced the way we work through his book The Lean Startup.


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