Jon and Zsolt are shipmates at Hanno, a remote product design and UX team.
Jon is a Londoner who’s based in Asia. As the founder of Hanno, he spends his time supporting the rest of the team on project strategy, front-end development and UX design, as well as writing regularly. Follow Jon on Twitter.
Zsolt is a Hungarian UX designer and entrepreneur living in Budapest. His previous experiences working with early-stage startups inspired him to write the Lean Validation Playbook and his goal is to help startup founders build better businesses with reduced risk. Follow Zsolt on Twitter.
Many of your great ideas will fail early in the process. Finding out that the problem you’re trying to solve is simply not a problem that users are really bothered by is incredibly common. But with perseverance and iteration, you’ll eventually come up with a product idea that validates. The goal throughout the process of lean validation is to delay the expensive and time-consuming work of coding as late as possible in the process. It’s the best way to keep yourself focused, to minimize costs and to maximize your chance of a successful launch.