Author Jose Martinez Salmeron

2 articles Jose Martinez Salmeron is Executive Creative Director for Social@Ogilvy at Ogilvy Washington where his work spans brand identity, content marketing and Web design. He writes periodically about the intersection of creativity, business and technology.

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Jose Martinez Salmeron wrote

Recent Trends In Storytelling And New Business Models For Publishers

October 28, 2013 — It is clear that the ongoing dramatic transformation of the media industry in all its formats (audio, video and text) leaves the door open for a complete reinvention of the publishing business. This transition has opened up opportunities for experimentation, and many players … Read More…

Jose Martinez Salmeron wrote

If You Love Your Brand, Set It Free

February 8, 2013 — The practice of branding is undergoing a deep transformation — a change brought about by our kaleidoscopic postmodern culture, the development of communication technology and rapid globalization. Read More…