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Smashing Book 5 features smart responsive design techniques and patterns.
Josh Medrano is a San Antonio based designer who will be graduating this spring from the University of The Incarnate Word with a BFA in Graphic Design. He is also currently working for Wickley Interactive - an interactive and marketing agency. Josh also runs his own blog and portfolio website to help inspire and educate others about the design community.
You’ve heard the questions before. “The design looks great, but what are you trying to communicate?”“Where’s the message in your design?”“Did you use this texture here for a reason, or is it just design for design’s sake?”
Okay, enough with the questions. I’m supposed to be answering these, right? (Sorry, another question.) Well, our jobs as designers is to think of these questions before presenting something to our client, professor, peer or anyone with an opinion we value.
I’ll let you in on a little secret that really shouldn’t be much of a secret at all: content is king, and your design will never dethrone it. We live in a world where ideas sell, and everyone is buying.
As graphic designers we are asked day in and day out to be creative, be original, and be knowledgeable. Our ideas can go anywhere from impressing a few fellow classmates to greatly increasing the revenue of a local/national establishment. Yet, how do we develop into a successful designer in the first place? Additionally, how do we stay on top of our game and continue to be inventive and reputable?