Kendra Schaefer has been living predominantly in China since 2002. A former front-end designer and art director, Kendra now writes about pretty Chinese interfaces and the Beijing tech scene, taking on the occasional UI design project.
There are many parallels between the volatility of the web industry and China’s breakneck rate of change: For one thing, it’s hard to keep a finger on the pulse of either. But add the two together and you get China’s tech scene, a virtual landscape in such constant flux that our only hope of keeping pace is to look as far into the future as we’re able, try to discern what’s coming, and brace for impact.
Make no mistake: The Chinese web is in some ways a different place than the web you’re used to — particularly in two or three crucial respects — and user expectations are not quite the same as they are in the West. In this article, I’ll examine the things all web professionals should know before swan-diving into the Chinese market, including how mobile-only social platforms have become the revolutionary new frontier of Chinese web design, and who’s designing beautiful websites in China today.