We use ad-blockers as well, you know. We gotta keep those servers running though. Did you know that we publish useful books and run friendly conferences — crafted for pros like yourself? E.g. our upcoming SmashingConf London, dedicated to all things web performance.
Kerry Crawford works at Simple Focus in Memphis, Tenn., where she's the lone content strategtist in a room full of amazing designers and developers. In addition to content strategy, her work includes information architecture, user research and content creation. After work, she teaches digital content creation at the University of Memphis and skates for Memphis Roller Derby. Her personal motto is "Just because you can, it doesn't mean you should."
You’ve put a lot of thought, time and effort into creating great content, and you want users to have a great experience with your content. While you might have created the best content in the world, you don’t get to choose how users access it. That’s why it’s important to make sure your content works beautifully on every platform and device, desktop, mobile or something else entirely.
Before you panic, I’m not advocating that you create individual content strategies for each device or network that your content is published to. That would be crazy, and it wouldn’t necessarily work better for your users.