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Author Laura Busche

5 articles

Laura Busche is the author of Lean Branding and Powering Content. Her approach to brand design is holistic: she combines insights from her undergraduate degree in business, master’s degree in design management, and Ph.D. in consumer psychology. Busche is an experienced brand strategist with a track record of helping companies in the public and private sector bring their message to life with a compelling brand story, memorable visual symbols, and a bold communication strategy.

The Case For Brand Systems: Aligning Teams Around A Common Story

What You Need To Know About Anticipatory Design

The Skeptic’s Guide To Low-Fidelity Prototyping

Up On The Wall: How Working Walls Unlock Creative Insight