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So, your designers and developers have created a fantastic front-end design, which the client is delighted with, and your job now is to test it. Your heart begins to sink: Think of all the browsers, all the devices and all of these web pages you’ve got to test, not to mention the iterations and bug fixes. You need a front-end testing plan.
This article shows you what to consider when creating a front-end testing plan and how to test efficiently accross browsers, devices and web pages.
The O’Neill Clothing store had a nearly 600% revenue increase from going responsive, and Skinny Ties saw a 377.6% increase in revenue for iPhones after going responsive as well. Even Think Tank Photo’s transactions on smartphones and tablets increased by more than 96%... go figure!
In this article, we’ll walk through all of the vital steps when planning a highly converting mobile e-commerce website. The most important questions you need to ask are:
Who are we building this mobile website for?
How will we measure conversion success?
What design factors affect mobile e-commerce conversion rates?