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Lawrence Howlett has a real passion for user experience and lead generation. He owns and runs www.newedge.co.uk — a full service digital agency, started from his bedroom, that now operates websites and manages digital marketing campaigns for high street brands and house hold names. Lawrence also shares his expert knowledge through eLearning courses, eBooks and blogging - connect over at http://lawrencehowlett.co.uk/.
So, your designers and developers have created a fantastic front-end design, which the client is delighted with, and your job now is to test it. Your heart begins to sink: Think of all the browsers, all the devices and all of these web pages you’ve got to test, not to mention the iterations and bug fixes. You need a front-end testing plan.
This article shows you what to consider when creating a front-end testing plan and how to test efficiently accross browsers, devices and web pages.
The O’Neill Clothing store had a nearly 600% revenue increase from going responsive, and Skinny Ties saw a 377.6% increase in revenue for iPhones after going responsive as well. Even Think Tank Photo’s transactions on smartphones and tablets increased by more than 96%... go figure!
In this article, we’ll walk through all of the vital steps when planning a highly converting mobile e-commerce website. The most important questions you need to ask are:
Who are we building this mobile website for?
How will we measure conversion success?
What design factors affect mobile e-commerce conversion rates?