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Loren leads the product design team at ReadyForZero, an award winning startup that helps people pay off debt and build wealth. He occasionally writes at A Clean Design, mentors at The Designer Fund, and accepted an Interaction Design Award at the Interaction ‘12 conference for his team’s work. He can otherwise be found paddling around the ocean, off on adventures, or chasing a soccer ball.
The products we build are full of feedback loops, whether we know it or not. People who study human behavior agree that feedback loops play a critical role in what we do. From biofeedback to the quantified self, designers and psychologists alike are discovering the real power that these cyclical interactions play in shaping our day-to-day choices.
Designing for behavior change can increase user engagement, create business value and improve lives. Whatever you’re designing, it probably involves feedback. Designing that feedback to be as effective as possible can mean the difference between a successful and failed product. This article discusses how to influence behavior by designing well-crafted feedback loops.