Luigi De Rosa works as Senior Front-End Developer at EPIC in Liège, Belgium. He is passionate about creative development, animations, JavaScript and performance optimization. You can follow him on GitHub or Twitter.
Any time a user’s experience is interrupted, the chance of them leaving increases. Changing from one page to another will often cause this interruption by showing a white flash of no content, by taking too long to load or by otherwise taking the user out of the context they were in before the new page opened.
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