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Author Lyndon Cerejo

14 articles

Lyndon Cerejo is a certified user experience strategist in Capgemini’s Rapid Design & Visualization practice, with a successful track record with clients including Allstate, American Express, Coca-Cola, General Motors, Merrill Lynch, and Wal-Mart. His key areas of expertise are user experience analysis, information architecture, rapid prototyping, usability testing, online strategy & marketing. He is the co-author of marketing.com - a book about marketing adaptations on the Internet.

The Ethics Of Persuasion

Designing Voice Experiences

Lessons Learned From A First-Time Appreneur

A Guide To Conducting A Mobile UX Diagnostic

User Experience Takeaways From Online Car Shopping

Improving The Online Shopping Experience, Part 1: Getting Customers To Your Products

A User-Centered Approach To Web Design For Mobile Devices

Design Better And Faster With Rapid Prototyping