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Marek is a senior strategist at the International creative mobile agency Mobiento. He devises communications and digital strategy for International brands including Volvo Cars and H&M. In 2012, Mobiento was awarded 3 bronze Cannes Mobile Lions for work with Volvo Cars and Swedish charity SituationStockholm.
Marek tweets as @marekting.
It’s time to stop thinking about the Internet and online communication in the context of a device, be it desktop, tablet or mobile. Advances by Google and Apple have heightened consumer expectations, which now require stricter focus from us to create seamless online communications — communications that work everywhere and that get their point across.
We need to embrace a device-agnostic approach to communicating with connected consumers and forget the idea of a "mobile Internet". There is only One Web to experience.