Author: Mark Praschan
Mark Praschan is a digital Swiss-army knife with experience in Project Management, Digital Management, and web development. You can follow him on Twitter.
We use ad-blockers as well, you know. We gotta keep those servers running though. Did you know that we publish useful books and run friendly conferences — crafted for pros like yourself? E.g. our upcoming SmashingConf London, dedicated to all things web performance.
Complex design techniques are often time-consuming and, well, complex. Some of these advanced effects can add plenty of depth to designs, but when used in the wrong place, they do little more than distract viewers from the project's intended focus. These effects may be precisely what a design needs to have the impact it requires, but even in these cases, they should be complemented by simpler effects.
Simple effects and techniques are the building blocks of today's designs. For example, what good is a stellar lighting technique if you can't decide which colors to use or which text-based effects to use in conjunction with the effect?
With a "less is more" mentality, we've selected 10 very simple and impressive design techniques that can drastically improve the performance and appearance of your designs.
For more techniques, you may want to look at our previous articles: