Marli Mesibov is a Lead Content Strategist at Verily Life Sciences. She has been helping people understand doctors, hospitals, and health insurers for over a decade. Marli is a frequent conference speaker, a former editor of the UX publication UX Booth, and was voted one of MindTouch’s Top 25 Content Strategist Influencers. Marli can also be found on Twitter, where she shares thoughts on UX Design, content strategy, and healthcare. You can learn more about her and her work at https://marli.us.
Storytelling is a powerful tool for any UX designer. It helps create a product and understand the people who use it. In this article, Marli Mesibov takes a real-life example of an app she helped to build in 2017 and explains five steps you can use to help you build a story into your user experience.
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What makes a good chatbot experience? Most people think of witty responses and machine learning, but the basis of a chatbot UX is actually rooted in content strategy. Learn how to develop a chatbot that sounds human and engages people.
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Designing apps for mental health is one area where UX designers can have a huge impact. In this article, we’ll look at the issues with current apps, and guidelines to ensure UX practitioners are using clinically proven methods for improving mental health treatment.
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Research should always influence our work. For copywriters, research is the key to creating content that engages and motivates our users, whether we’re writing homepage copy or press releases.
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Myths have developed around and researchers have studied how the human brain juggles creativity and organization. Popular theory tells us that the left brain is structured and logical, while the right brain is artistic and imaginative, and that all human beings use predominantly one side of the other.
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