Author: Marli Mesibov & Jason Levin
Marli Mesibov is the Director of Content Strategy at the digital UX agency Mad*Pow. Her work spans strategy and experiences across industries, with a particular interest in healthcare, finance, and education. She is the managing editor at UX Booth, and a frequent conference speaker. Marli can also be found on Twitter, where she shares thoughts on UX Design, content strategy, and Muppets.
Since 1999, Jason Levin has led and directed user experience teams on projects large and small for corporations, start-ups and non-profit institutions. He takes projects from idea through concept and vision, prototype, detailed design, build and launch. He believes that less is more, function is form, and the best experiences make the complex simple without being simplistic. He also believes that marketing is a dirty word for a product that doesn't have enough value to sell itself. Jason has worked at ZEFER, Razorfish, Roundarch, Isobar, and others. He is currently an Experience Director with Mad*Pow.