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Smashing Conf Barcelona

You know, we use ad-blockers as well. We gotta keep those servers running though. Did you know that we publish useful books and run friendly conferences — crafted for pros like yourself? E.g. our upcoming SmashingConf Barcelona, dedicated to smart front-end techniques and design patterns.

Author:

Marli Mesibov is the Director of Content Strategy at the digital UX agency Mad*Pow. Her work spans strategy and experiences across industries, with a particular interest in healthcare, finance, and education. She is the managing editor at UX Booth, and a frequent conference speaker. Marli can also be found on Twitter, where she shares thoughts on UX Design, content strategy, and Muppets.

Since 1999, Jason Levin has led and directed user experience teams on projects large and small for corporations, start-ups and non-profit institutions. He takes projects from idea through concept and vision, prototype, detailed design, build and launch. He believes that less is more, function is form, and the best experiences make the complex simple without being simplistic. He also believes that marketing is a dirty word for a product that doesn't have enough value to sell itself. Jason has worked at ZEFER, Razorfish, Roundarch, Isobar, and others. He is currently an Experience Director with Mad*Pow.

Mobile First Is Just Not Good Enough: Meet Journey-Driven Design

In a recent sales meeting for a prospective healthcare client, our team at Mad*Pow found ourselves answering an all-too-familiar question. We had covered the fundamental approach of user-centered design, agreed on leading with research and strategy, and everything was going smoothly. Just as we were wrapping up, the head of their team suddenly asked, "Oh, you guys design mobile-first, right?"

Mobile First Is Just Not Good Enough: Meet Journey-Driven Design

Well, that's a difficult question to answer. While the concept of mobile-first began as a philosophy to help prioritize content and ensure positive, device-agnostic experiences, budgetary and scheduling constraints often result in mobile-first meaning mobile-only.

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