You know, we use ad-blockers as well.
We gotta keep those servers running though. Did you know that we publish
useful books and run
friendly conferences — crafted for pros like yourself?
E.g. our upcoming SmashingConf New York, dedicated to smart front-end
techniques and design patterns.
Martijn van Tilburg is the co-founder and CEO of 10,000ft, an award-winning software company in Seattle, WA. His previous work experience includes design lead for Microsoft Sharepoint and Executive Design Director at Artefact, a technology design firm. He holds over 30 design and utility patents for software products and his work has been recognized with awards from IDSA, IxDA, and AIGA, among others.
When interacting with mobile devices, users have little patience for confusing interfaces or unnecessary steps that impede their progress. As designers, we must understand the role of momentum in effective user interface design and create experiences that keep our users moving forward.
Think about the act of checking email on a mobile device. This is probably one of our most efficient interactions with our phones; we do it while crossing the street, between conversations and even (for the dangerous few!) while driving. Every distracting bit of user interface (UI) that could get in the way of checking our email has been stripped from the design, making it a streamlined process that we love doing.