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Smashing Conf New York

You know, we use ad-blockers as well. We gotta keep those servers running though. Did you know that we publish useful books and run friendly conferences — crafted for pros like yourself? E.g. our upcoming SmashingConf New York, dedicated to smart front-end techniques and design patterns.


Myriam Jessier is a digital strategist who helps companies define strategies and tactics to leverage digital channels to gain more visibility or increase conversions. She works on websites to satisfy mobile humans, desktop robots and everything in between.

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AMP For Retailers: Is It Worth It?

Big news from Google: Within a few months, the infamous search engine will divide its index to give users better and fresher content. The long-term plan is to make the mobile search index the primary one. Why does this matter for e-commerce website owners?

AMP For Retailers: Is It Worth It?

Well, it will enable Google to run its ranking algorithm differently for purely mobile content. This means that mobile content won't be extracted from desktop content to determine mobile rankings. That's definitely something that retailers can leverage, thanks to AMP. This article outlines how to get started with AMP and how to gain an edge over the competition with your e-commerce website.


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