Nadine is a Psychologist with a masters degree in Organisational Psychology who kickstarted her career at Sitback Solutions, a digital agency in Sydney that builds great websites and has an excellent UX team. Passionate about Service Design, User Experience and Human Factors she enjoys creating enjoyable experiences for others and getting to the bottom of tricky problems.
Have you ever wondered why your users do not interact with your product the way you hope? Persuading people to perform a particular action, like signing up or buying a product, is a challenge in most industries, especially when you want that action to be performed repeatedly.
As UX practitioners, we try to create the best conditions for users to complete their tasks, and yet even the most usable interface is sometimes not enough to engage users. Why is that? To understand the reasons behind what drives users to certain behaviors, we need to look at the psychology that underlies the process of initiating and performing a behavior.