Menu Search
Jump to the content X X
SmashingConf London Avatar

We use ad-blockers as well, you know. We gotta keep those servers running though. Did you know that we publish useful books and run friendly conferences — crafted for pros like yourself? E.g. our upcoming SmashingConf London, dedicated to all things web performance.


Ollie is one of four co-founders at Navy Design, a design consultancy which specializes in digital products. He’s interested in how good design can make people healthier, happier and safer.

He writes about design on Medium and occasionally contributes to publications such as Smashing Magazine, UXMatters and Creative Review. His most recent speaking engagement was at the Medical Software Industry Association in Sydney.

Ollie has a degree in computer science and is currently completing a postgraduate diploma in psychology.

Twitter: Follow Ollie Campbell on Twitter

Designing For The Elderly: Ways Older People Use Digital Technology Differently

If you work in the tech industry, it’s easy to forget that older people exist. Most tech workers are really young, so it’s easy to see why most technology is designed for young people. But consider this: By 2030, around 19% of people in the US will be over 65. Doesn’t sound like a lot? Well it happens to be about the same number of people in the US who own an iPhone today. Which of these two groups do you think Silicon Valley spends more time thinking about?

Designing For The Elderly: Ways Older People Use Digital Technology Differently

This seems unfortunate when you consider all of the things technology has to offer older people. A great example is Speaking Exchange, an initiative that connects retirees in the US with kids who are learning English in Brazil.


↑ Back to top