We use ad-blockers as well, you know. We gotta keep those servers running though. Did you know that we publish useful books and run friendly conferences — crafted for pros like yourself? E.g. our upcoming SmashingConf London, dedicated to all things web performance.
Pamela Pavliscak (pav-lee-shock) is a design researcher and data scientist specializing in emotional intelligence, the science of happiness, and positive design. She is founder of Change Sciences, a research think tank focused on humanizing technology for Chase, NBC Universal, Virgin, and many others. Pamela is writing the forthcoming Designing for Happiness (O’Reilly, 2016) and has spoken at SXSW, Webvisions, and Collision.
More and more of our experience online is personalized. Search engines, news outlets and social media sites have become quite smart at giving us what we want. Perhaps Ali, one of the hundreds of people I've interviewed about our emotional attachment to technology, put it best: "Netflix's recommendations have become so right for me that even though I know it's an algorithm, it feels like a friend."
Personalization algorithms can shape what you discover, where you focus attention, and even who you interact with online. When these algorithms work well, they can feel like a friend. At the same time, personalization doesn't feel all that personal. There can be an uncomfortable disconnect when we see an ad that doesn't match our expectations.