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Author Paul Boag

64 articles

Paul is a leader in conversion rate optimisation and user experience design thinking. He has over 25 years experience working with clients such as Doctors Without Borders and PUMA. He is the author of six books and a well respected presenter.

How To Price Projects And Manage Scope Creep

Click! How to Encourage Clicks Without Shady Tricks

The web has become a noisy place with millions of companies trying to get users’ attention. No wonder many of them apply increasingly desperate techniques to encourage users to act on their websites. We’ve seen an explosion of dark patterns attempting to manipulate users into handing over personal data or make a purchase. Jump to table of contents.

However, these manipulative techniques come with hidden costs in customer service, maintenance, support, return processing fees, and social media backlash. They cost a fortune and hurt business irrevocably. Download a free PDF sample (17.3 MB) (ePUB, Kindle).

How, then, do we encourage users to act? If dark patterns are not the answer, then what is? How do we increase clicks without shady tricks? These are the questions that Click! answers.

In the book, you’ll learn how to:

  • measure conversion effectively
  • build a user-centric sales funnel
  • address objections and reduce risks
  • build trust and overcome skepticism
  • persuade people well without alienating them
  • boost business KPIs sustainably
  • apply quick wins to help business today
  • establish long-term strategy for better conversion.

304 pages. High quality hardcover + eBook (PDF, ePUB, Kindle). For designers, marketers, entrepreneurs and product owners. Written by Paul Boag. Designed by Veerle Pieters.

Read more…

How To Iterate Your Way To A Winning Content-Driven Website

Is Success Down To The Quality Of Your Work?

How To Work Out What To Charge Clients: The Honest Version

Convincing Clients: How To Get Sign Off When It Matters

It’s Here. Meet “User Experience Revolution”, A New Smashing Book (Print + eBook)

How To Spark A UX Revolution

How To Deal With Redundant, Out-Of-Date And Trivial Content ROT

All You Need To Know About Customer Journey Mapping

Designing With Your Clients

Why You Should Include Your Developer In The Design Process

You Are Not A Machine. You Are Not Alone.

Are Your Internal Systems Damaging Your Business?

Take A Digital Health Check

Stop Wasting Users’ Time

Are We Thinking About Digital All Wrong?

How To Make Yourself Redundant

So You Want To Write A Digital Strategy?

Taming The Email Beast

Navigation For Mega-Sites

How To Use Email To Alienate Your Users

The Inconvenient Truth About SEO

Are You Giving Your Users Positive Feedback?

10 Harsh Truths About Corporate Blogging

Click! How to Encourage Clicks Without Shady Tricks (eBook)

The web has become a noisy place with millions of companies trying to get users’ attention. No wonder many of them apply increasingly desperate techniques to encourage users to act on their websites. We’ve seen an explosion of dark patterns attempting to manipulate users into handing over personal data or make a purchase. Jump to table of contents.

However, these manipulative techniques come with hidden costs in customer service, maintenance, support, return processing fees, and social media backlash. They cost a fortune and hurt business irrevocably. Download a free PDF sample (17.3 MB) (ePUB, Kindle).

How, then, do we encourage users to act? If dark patterns are not the answer, then what is? How do we increase clicks without shady tricks? These are the questions that Click! answers.

Read more…

Digital Adaptation (eBook)

User Experience Revolution

Many companies try to create a great experience for customers. But few are willing to make the changes required to deliver on that promise. In fact most don’t even realize just how bad their experience can be.

Do you feel like the only person at your company who understands what a huge competitive advantage a good user experience provides? Are you frustrated that your management team doesn’t see the value of creating great user experiences? Do you struggle to convince colleagues to approach projects from a users perspective?

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Digital Adaptation

Nothing is more frustrating than stubborn management entangled in dated workflows and inefficient processes. That’s why we created “Digital Adaptation”, a new practical book on how to help senior management understand the Web and adapt the business, culture, team structure and workflows accordingly.

The web has changed the rules of business. The best practices of the industrial economy no longer apply in the digital age. What was once safe ground is no longer so, and organizations need to adapt.

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