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Author Paul Boag

56 articles

Paul is a leader in conversion rate optimisation and user experience design thinking. He has over 25 years experience working with clients such as Doctors Without Borders and PUMA. He is the author of six books and a well respected presenter.

Click! How to Encourage Clicks Without Shady Tricks

The web has become a noisy place with millions of companies trying to get users’ attention. No wonder many of them apply increasingly desperate techniques to encourage users to act on their websites. We’ve seen an explosion of dark patterns attempting to manipulate users into handing over personal data or make a purchase. Jump to table of contents.

However, these manipulative techniques come with hidden costs in customer service, maintenance, support, return processing fees, and social media backlash. They cost a fortune and hurt business irrevocably. Download a free PDF sample (17.3 MB) (ePUB, Kindle).

How, then, do we encourage users to act? If dark patterns are not the answer, then what is? How do we increase clicks without shady tricks? These are the questions that Click! answers.

In the book, you’ll learn how to:

  • measure conversion effectively
  • build a user-centric sales funnel
  • address objections and reduce risks
  • build trust and overcome skepticism
  • persuade people well without alienating them
  • boost business KPIs sustainably
  • apply quick wins to help business today
  • establish long-term strategy for better conversion.

304 pages. High quality hardcover + eBook (PDF, ePUB, Kindle). For designers, marketers, entrepreneurs and product owners. Written by Paul Boag. Designed by Veerle Pieters.

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Is Success Down To The Quality Of Your Work?

It’s Here. Meet “User Experience Revolution”, A New Smashing Book (Print + eBook)

Many companies will say they care about the user experience. They even know it is important. And yet, every day we are surrounded by companies treating customers with utter disrespect, both offline and on. They sell their data and waste their time. They leverage dark patterns and demonstrate complete indifference.

[![The UX Revolution Hardcover](https://cloud.netlifyusercontent.com/assets/344dbf88-fdf9-42bb-adb4-46f01eedd629/68031596-c45e-4d4b-b262-69987437d20a/ux-revolution-hardcover-opt-750.jpg)](https://www.smashingmagazine.com/user-experience-revolution/)

This is why we are releasing a new book today called “User Experience Revolution,” a practical battle plan for placing the user at the heart of your company. Companies desperately need to change, and the book shows you how to help them do that. Get the book now.

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How To Spark A UX Revolution

All You Need To Know About Customer Journey Mapping

Designing With Your Clients

You Are Not A Machine. You Are Not Alone.

Stop Wasting Users’ Time

How To Make Yourself Redundant

Navigation For Mega-Sites

The Inconvenient Truth About SEO

How To Give Our Clients The Best Deal In Mobile

Why Account Managers Shouldn’t Prevent Designers From Speaking To Clients

Work, Life And Side Projects To Work On

Are You Ready For A Web Design Challenge?

Utilizing The Power Of Recycling In Web Design

Nudging Clients In The Right Direction … To Give Them What They Want

Fight The System: Battling Bureaucracy

Web Designers, Don’t Do It Alone

Is John The Client Dense or Are You Failing Him?

10 Harsh Truths About Corporate Blogging

10 Ways To Put Your Content In Front Of More People

8 Useful Tips To Become Successful With Twitter

Click! How to Encourage Clicks Without Shady Tricks (eBook)

The web has become a noisy place with millions of companies trying to get users’ attention. No wonder many of them apply increasingly desperate techniques to encourage users to act on their websites. We’ve seen an explosion of dark patterns attempting to manipulate users into handing over personal data or make a purchase. Jump to table of contents.

However, these manipulative techniques come with hidden costs in customer service, maintenance, support, return processing fees, and social media backlash. They cost a fortune and hurt business irrevocably. Download a free PDF sample (17.3 MB) (ePUB, Kindle).

How, then, do we encourage users to act? If dark patterns are not the answer, then what is? How do we increase clicks without shady tricks? These are the questions that Click! answers.

Read more…

Digital Adaptation (eBook)

User Experience Revolution

Many companies try to create a great experience for customers. But few are willing to make the changes required to deliver on that promise. In fact most don’t even realize just how bad their experience can be.

Do you feel like the only person at your company who understands what a huge competitive advantage a good user experience provides? Are you frustrated that your management team doesn’t see the value of creating great user experiences? Do you struggle to convince colleagues to approach projects from a users perspective?

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Digital Adaptation

Nothing is more frustrating than stubborn management entangled in dated workflows and inefficient processes. That’s why we created “Digital Adaptation”, a new practical book on how to help senior management understand the Web and adapt the business, culture, team structure and workflows accordingly.

The web has changed the rules of business. The best practices of the industrial economy no longer apply in the digital age. What was once safe ground is no longer so, and organizations need to adapt.

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