June 4, 2020 — Getting a client or stakeholder to approve a design concept can be challenging. However, testing can make it easier, as well as ensuring you have the right solution. Read More…

May 13, 2020 — Arguing that dark patterns are unethical is not enough on its own. We will also need to make the case to clients and colleagues that they are damaging to business. Read More…

April 21, 2020 — Creating a compelling landing page involves a combination of clear focus, persuasive copy, considered design and relentless testing. Without all four your page will fail. Read More…

March 6, 2020 —

The web has become a noisy place with millions of companies trying to get users’ attention. No wonder many of them apply increasingly desperate techniques to encourage users to act on their websites. We’ve seen an explosion of dark patterns attempting to manipulate users …

December 8, 2017 — When designing a website, it’s important to focus on better understanding the folks who will visit the website. If you haven’t allowed user feedback to influence the design and content of your website, then it’s probably time you did. Paul explains why. Read More…

August 29, 2017 — One of the biggest fallacies of our industry is that good work speaks for itself. It is a self-delusional lie that those with a good reputation tell themselves to explain their success. I will let you in on a secret; I am not that amazing at my job. Don’t get me wrong; I am … Read More…

August 8, 2017 — Have you ever read a post that has left you feeling wholly inadequate because you know you can’t live up to the high standards they layout? Well, that is how I feel when I read posts about how much to charge my clients. When Smashing Magazine asked me to write an … Read More…

July 28, 2017 — To help you avoid making similar mistakes and wasting valuable years of your life, Paul Boag shares his lessons learned and hard truths at the start of his career. Read More…

June 13, 2017 — We have all been there. That dreaded moment when after weeks of work we have to present our progress to key stakeholders, and they mercilessly tear it apart. It feels inevitable, but usually, we can avoid these situations. Read More…

April 18, 2017 —

Many companies will say they care about the user experience. They even know it is important. And yet, every day we are surrounded by companies treating customers with utter disrespect, both offline and on. They sell their data and waste their time. They leverage dark …