Author Paul Boag

March 10, 2023 — Instead of telling you once again what the best practice is and adding to your imposter syndrome, let’s concentrate on some practical approaches to user research that we might be able to fit into our existing projects without being left disillusioned. Read more…

January 31, 2023 — Throughout a customer journey (particularly in B2B), there will be interactions that are primarily between two people rather than a human and an interface. In this article, Paul Boag explains why you cannot improve the user experience without considering the entirety of the UX journey. Read more…

April 14, 2022 — Whether you work in-house or run a digital agency, there are occasions when you will consider hiring freelancers to supplement your team. Today, we’ll take a look into a platform known as Upwork and the best ways in finding the the right freelancers as well as integrating them into your team. Read more…

April 5, 2022 — Whether you work in-house or for an external agency, we all share one challenge — dealing with stakeholders, be they your boss, colleagues, or clients. In this post, veteran web designer Paul Boag shares his approach to getting things done in even the most challenging organizations. Read more…

March 4, 2022 — If users cannot find the answers to their questions or are not exposed to critical messaging, they will not act, and your website will fail. To prevent that from happening, you need an effective information architecture. In this article, Paul Boag provides you with a process to ensure you have precisely that. Read more…

December 29, 2021 — Scoping, estimating, and running digital projects can often feel like an exercise in futility. In this article, Paul Boag explains why you need to start breaking your projects down into manageable phases and why that’s the best way to achieve significant benefits. Read more…

July 23, 2021 — Many web design agencies consider it a badge of honor that they win work exclusively through word-of-mouth recommendations. In this article, Paul Boag explains why that is entirely the wrong attitude and what to do about it. Read more…

March 5, 2021 — Our lives as UI designers have never been easier with a host of amazing tools at our disposal. In this article, Paul Boag explores some of the useful tools that he keeps close at his work. Read more…

June 4, 2020 — Getting a client or stakeholder to approve a design concept can be challenging. However, testing can make it easier, as well as ensuring you have the right solution. Read more…

May 13, 2020 — Arguing that dark patterns are unethical is not enough on its own. We will also need to make the case to clients and colleagues that they are damaging to business. Read more…

April 21, 2020 — Creating a compelling landing page involves a combination of clear focus, persuasive copy, considered design and relentless testing. Without all four your page will fail. Read more…

March 6, 2020 —

The web has become a noisy place with millions of companies trying to get users’ attention. No wonder many of them apply increasingly desperate techniques to encourage users to act on their websites. We’ve seen an explosion of dark patterns attempting to manipulate users into handing over personal data or make a purchase. Jump to table of contents.

However, these manipulative techniques come with hidden costs in customer service, maintenance, support, return processing fees, and social media backlash. They cost a fortune and hurt business irrevocably. Download a free PDF sample (17.3 MB) (ePUB, Kindle).

How, then, do we encourage users to act? If dark patterns are not the answer, then what is? How do we increase clicks without shady tricks? These are the questions that Click! answers.

In the book, you’ll learn how to:

• measure conversion effectively
• build a user-centric sales funnel
• address objections and reduce risks
• build trust and overcome skepticism
• persuade people well without alienating them
• boost business KPIs sustainably
• apply quick wins to help business today
• establish long-term strategy for better conversion.

304 pages. High quality hardcover + eBook (PDF, ePUB, Kindle). For designers, marketers, entrepreneurs and product owners. Written by Paul Boag. Designed by Veerle Pieters.

December 8, 2017 — When designing a website, it’s important to focus on better understanding the folks who will visit the website. If you haven’t allowed user feedback to influence the design and content of your website, then it’s probably time you did. Paul explains why. Read more…

August 29, 2017 — One of the biggest fallacies of our industry is that good work speaks for itself. It is a self-delusional lie that those with a good reputation tell themselves to explain their success. I will let you in on a secret; I am not that amazing at my job. Don’t get me wrong; I am good. But I am not a leading mind in our industry or anything. But, people often talk as if I am. Read more…

August 8, 2017 — Have you ever read a post that has left you feeling wholly inadequate because you know you can’t live up to the high standards they layout? Well, that is how I feel when I read posts about how much to charge my clients. Read more…

July 28, 2017 — To help you avoid making similar mistakes and wasting valuable years of your life, Paul Boag shares his lessons learned and hard truths at the start of his career. Read more…

June 13, 2017 — We have all been there. That dreaded moment when after weeks of work we have to present our progress to key stakeholders, and they mercilessly tear it apart. It feels inevitable, but usually, we can avoid these situations. Read more…

April 18, 2017 — The “User Experience Revolution” book is a practical battle plan for placing the user at the heart of your company. Companies desperately need to change, and this book shows you how to help them do that. Read more…

March 14, 2017 — Making big changes doesn’t always require big efforts – it’s just a matter of moving in the right direction. In this article, Paul shares techniques to bring a big UX revolution to your company. Read more…

June 11, 2015 — Dealing with ROT can feel intimidating on a large site. In fact, it can feel impossible. But it isn’t. Often it is just a matter of putting some processes in place to deal with it. Read more…

January 16, 2015 — “Stories have defined our world. They have been with us since the dawn of communication, from cave walls to the tall tales recounted around fires. They have continued to evolve, with their purpose remaining the same: to entertain, to share common experiences, to teach and to pass on traditions.” Read more…

December 30, 2014 — It is not unusual for web designers to lose money on a project as a result of the client endlessly iterating on the design. After a few bad experiences, we start to exclude the client from the process. We limit their number of iterations and avoid consulting with them. Read more…

November 21, 2014 — Should designers be able to code? This topic never seems to die, with its endless blog posts, Twitter discussions and conference talks. But the developer’s involvement in the design process seems to be addressed very little. This is a shame, because developers have a huge amount to add to discussions about design. Read more…

October 27, 2014 — It was pouring with rain and I found myself driving. I didn’t know where I was going. I just needed out of the house. I needed to escape. After what felt like an age I found myself parked outside my parents’ house, just staring at their front door. Eventually I got out of the car, rang the doorbell and burst into tears the moment my mum answered. Read more…

September 12, 2014 — The internal systems of many organizations have shocking user interfaces. This costs companies in productivity, training and even the customer experience. Fortunately, we can fix this. Read more…

June 20, 2014 — Have you ever wondered how digitally healthy the organization where you work at really is? If you’re a freelancer or work at an agency, well, have you thought about the health of your clients? Read more…

April 25, 2014 — Our users are precious about their time and we must stop wasting it. On each project ask two questions: “Am I saving myself time at the expense of the user?” and “How can I save the user time here?” What is the single most precious commodity in Western society? Money? Status? I would argue it is time. Read more…

March 14, 2014 — I want to let you in on a secret — writing a book is a scary experience. You pour your heart into it and then wait for the reaction when it is published. You can be certain of only one thing: You will be criticized. Read more…

November 25, 2013 — Can you imagine your company having a chief electricity officer? Seems ridiculous doesn’t it, but many large businesses did when electricity first started to power the industrial economy. Electricity is such an integral part of our working life that it is impossible to imagine life without it. Companies just couldn’t operate without power, but it wasn’t always that way. Read more…

July 18, 2013 — “Can you put together a digital strategy for us to review?” Requests like this strike fear into those of us who work on the Web. What do we know about putting together strategy documents? Read more…

July 2, 2013 — In the 1950s, when consumer electronics such as vacuum cleaners and washing machines emerged, there was a belief that household chores would be done in a fraction of the time. Read more…

March 27, 2013 — For most websites, navigation is not particularly challenging. A primary navigation bar, supported by sub-navigation, is often enough. Typically, sub-navigation displays the parent, siblings and children of the current page. Read more…

February 11, 2013 — Spam! Monty Python may love it, but the rest of us are not so convinced. But what is spam? Are you spamming users without realizing it? And is there any place in the world for email marketing? Read more…

December 11, 2012 — Do you own a website? Do you want to be number one on Google? Whatever you do, don’t spend money on aggressive search engine optimization (SEO). I know that sounds like an extreme position to take. However, a lot of website owners see search engine optimization as the answer to their search ranking woes, when things are considerably more complex. Read more…

November 16, 2012 — Which category does your organization’s Web presence fall into? Over- or under-managed? When it comes to the Web, few organizations have found the Goldilocks zone. Their online activities are either under-managed with minimal policies and procedures, or dogged by bureaucracy and internal politics. Read more…

October 5, 2012 — Are we cheating our clients when it comes to mobile? More precisely, are we allowing our desire for mobile work to get in the way of providing our clients with the best solution for their business needs? This is the uncomfortable question we asked ourselves recently when redesigning our agency’s website, and we want to discuss it with the broader Web community: You, dear reader. Read more…

July 18, 2012 — We love to tell users that they have done something wrong. We have error messages for everything from poorly formatted telephone numbers to incorrect logins. But what about our user’s successes, do we celebrate them? Do we tell them they are doing something right? Read more…

June 29, 2012 — Many web designers never interact directly with their clients. However, allowing designers to work with the client, may lead to better websites, happier clients, and a greater sense of job satisfaction. Read more…

June 19, 2012 — Paul Boag says we can have side projects, a life beyond computers, and get the job done. He believes that personal projects can be fun, good for the career, and also facilitate a life beyond the Web. Read more…

June 4, 2012 — The term “social media guru” has almost become a dirty word within the Web community. In fact, despite most of us being early adopters of social networks such as Facebook or Twitter, we consider social media the purview of marketeers. Read more…

September 21, 2011 — The ability to logically justify our designs is a skill many of us lack, and this is the heart of the challenge that Paul Boag brings you. Get ready to face it, and improve the quality of your work. Read more…

August 25, 2011 — Becoming an expert has to be about serving others, doing a better job for your clients, providing more value to your organization, and helping others establish best practices – not about ego. Read more…

August 11, 2011 — Are you fed up with hearing about yet another Silicon Valley Web application built with fairy dust and funded by magic pixies? If so, this post is for you. Read more…

August 3, 2011 — In this post, Paul Boag shows how to recycle existing work to be more efficient. By taking the time to find shortcuts and work smarter, you make your job more enjoyable and end up working less. Read more…

July 26, 2011 — While many are becoming more specialized, Paul Boag has stoically refused to do so. To be a good generalist who offers valuable services to clients and colleagues takes commitment and a lot of work. Read more…

July 20, 2011 — To relieve the pressure of entrepreneurial life and avoid burning out, freelancers and business owners need strategies. In this article, Paul Boag shares some tactics to be more in control of your business. Read more…

May 6, 2011 — Paul Boag shares his experience on how to deal with clients in the process of creating web projects. Read this article and avoid the endless revisions with your clients. Read more…

February 4, 2011 — Good web design is a balance between UX (creating personas, testing usability, and improving the user experience) and focus on business (its objectives and good calls to action). Read more…

September 6, 2010 — In-house teams face challenges that can be overcome by handling internal stakeholders and the department’s image. Find here techniques to help you lessen the load and enjoy managing your website again Read more…

June 27, 2010 — Too many designers work alone. Even though the Web allows us to work from home, the downside of the digital revolution is isolation. Humans, by nature work best in groups, and you are no exception. Read more…

February 19, 2010 — As Web designers, we communicate and empathize for a living, putting ourselves in the position of users to design around their needs. Why, then, do we seem incapable of empathizing with our clients? Read more…

October 11, 2009 — Whether you are getting a client to sign off on a website’s design or persuade a user to complete a call to action, we all need to know how to be convincing. Read more…

August 9, 2009 — Even though corporate blogging is a way to have a voice online, it is not a traditional marketing tool. A corporate blog can bring visibility and engagement. However, many companies still have terrible performing blogs because they misunderstand their power. Once you release your corporate blog from press releases and corporate news, it starts to be worth the investment. Read more…

May 12, 2009 — There was a time when a website was enough. Now, your website needs to be just one small part of your overall Web strategy. Expecting users to come to you is naive. Instead, take your content to them. Read more…

March 5, 2009 — Choosing a content management system can be tricky. Without a clearly defined set of requirements, you will be seduced by fancy functionality that you will never use. What then should you look for in a CMS? Read more…

February 11, 2009 — Large organizations like Microsoft and Twitter face unique challenges that can lead to painful mistakes. This article gathers ten of the most common mistakes and misconceptions about their websites. Read more…

February 3, 2009 — Twitter can be used as a marketing tool, but that doesn’t mean it cannot be fun too. Find here great tips and tools to make the most out of Tweeter. Read more…

January 1, 0001 —

The web has become a noisy place with millions of companies trying to get users’ attention. No wonder many of them apply increasingly desperate techniques to encourage users to act on their websites. We’ve seen an explosion of dark patterns attempting to manipulate users into handing over personal data or make a purchase. Jump to table of contents.

However, these manipulative techniques come with hidden costs in customer service, maintenance, support, return processing fees, and social media backlash. They cost a fortune and hurt business irrevocably. Download a free PDF sample (17.3 MB) (ePUB, Kindle).

How, then, do we encourage users to act? If dark patterns are not the answer, then what is? How do we increase clicks without shady tricks? These are the questions that Click! answers.

January 1, 0001 — Many companies try to create a great experience for customers. But few are willing to make the changes required to deliver on that promise. In fact most don’t even realize just how bad their experience can be. Read more…

January 1, 0001 — Nothing is more frustrating than stubborn management entangled in dated workflows and inefficient processes. That’s why we created “Digital Adaptation”, a new practical book on how to help senior management understand the Web and adapt the business, culture, team structure and workflows accordingly. Read more…

January 1, 0001 —

Many companies try to create a great experience for customers. But few are willing to make the changes required to deliver on that promise. In fact most don’t even realize just how bad their experience can be.

Do you feel like the only person at your company who understands what a huge competitive advantage a good user experience provides? Are you frustrated that your management team doesn’t see the value of creating great user experiences? Do you struggle to convince colleagues to approach projects from a users perspective?

January 1, 0001 —

Nothing is more frustrating than stubborn management entangled in dated workflows and inefficient processes. That’s why we created “Digital Adaptation”, a new practical book on how to help senior management understand the Web and adapt the business, culture, team structure and workflows accordingly.

The web has changed the rules of business. The best practices of the industrial economy no longer apply in the digital age. What was once safe ground is no longer so, and organizations need to adapt.