December 8, 2017 — When designing a website, it’s important to focus on better understanding the folks who will visit the website. If you haven’t allowed user feedback to influence the design and content of your website, then it’s probably time you did. Paul explains why. Read More…

August 29, 2017 — One of the biggest fallacies of our industry is that good work speaks for itself. It is a self-delusional lie that those with a good reputation tell themselves to explain their success. I will let you in on a secret; I am not that amazing at my job. Don’t get me wrong; I am … Read More…

August 8, 2017 — Have you ever read a post that has left you feeling wholly inadequate because you know you can’t live up to the high standards they layout? Well, that is how I feel when I read posts about how much to charge my clients. When Smashing Magazine asked me to write an … Read More…

July 28, 2017 — To help you avoid making similar mistakes and wasting valuable years of your life, Paul Boag shares his lessons learned and hard truths at the start of his career. Read More…

June 13, 2017 — We have all been there. That dreaded moment when after weeks of work we have to present our progress to key stakeholders, and they mercilessly tear it apart. It feels inevitable, but usually, we can avoid these situations. Read More…

April 18, 2017 —

Many companies will say they care about the user experience. They even know it is important. And yet, every day we are surrounded by companies treating customers with utter disrespect, both offline and on. They sell their data and waste their time. They leverage dark …

March 14, 2017 — Editor’s Note: Making big changes doesn’t necessarily require big efforts — it’s just a matter of moving in the right direction. We can’t wait for Paul’s new book on User Experience Revolution (free worldwide shipping starting from April 18!), … Read More…

June 11, 2015 — Publishing content to the web is expensive. I know what you’re thinking: no, it’s not; it costs nothing, especially when compared to print. And you would be right, from a certain point of view. The problem is that publishing is cheap. This seduces you, … Read More…

January 16, 2015 — “Stories have defined our world. They have been with us since the dawn of communication, from cave walls to the tall tales recounted around fires. They have continued to evolve, with their purpose remaining the same: to entertain, to share common experiences, to teach and to … Read More…

December 30, 2014 — We have all known the pain of a client interfering in the design process. Phrases like “Make the logo bigger” and “Put that above the fold” have become a running joke in the web design community. It is not unusual for web designers to lose money on a project as a result of … Read More…