March 5, 2021 — Our lives as UI designers have never been easier with a host of amazing tools at our disposal. In this article, Paul Boag explores some of the useful tools that he keeps close at his work. Read more…

June 4, 2020 — Getting a client or stakeholder to approve a design concept can be challenging. However, testing can make it easier, as well as ensuring you have the right solution. Read more…

May 13, 2020 — Arguing that dark patterns are unethical is not enough on its own. We will also need to make the case to clients and colleagues that they are damaging to business. Read more…

April 21, 2020 — Creating a compelling landing page involves a combination of clear focus, persuasive copy, considered design and relentless testing. Without all four your page will fail. Read more…

March 6, 2020 —

The web has become a noisy place with millions of companies trying to get users’ attention. No wonder many of them apply increasingly desperate techniques to encourage users to act on their websites. We’ve seen an explosion of dark patterns attempting to manipulate users into handing over personal data or make a purchase. Jump to table of contents.

However, these manipulative techniques come with hidden costs in customer service, maintenance, support, return processing fees, and social media backlash. They cost a fortune and hurt business irrevocably. Download a free PDF sample (17.3 MB) (ePUB, Kindle).

How, then, do we encourage users to act? If dark patterns are not the answer, then what is? How do we increase clicks without shady tricks? These are the questions that Click! answers.

In the book, you’ll learn how to:

• measure conversion effectively
• build a user-centric sales funnel
• address objections and reduce risks
• build trust and overcome skepticism
• persuade people well without alienating them
• boost business KPIs sustainably
• apply quick wins to help business today
• establish long-term strategy for better conversion.

304 pages. High quality hardcover + eBook (PDF, ePUB, Kindle). For designers, marketers, entrepreneurs and product owners. Written by Paul Boag. Designed by Veerle Pieters.

December 8, 2017 — When designing a website, it’s important to focus on better understanding the folks who will visit the website. If you haven’t allowed user feedback to influence the design and content of your website, then it’s probably time you did. Paul explains why. Read more…

August 29, 2017 — One of the biggest fallacies of our industry is that good work speaks for itself. It is a self-delusional lie that those with a good reputation tell themselves to explain their success. I will let you in on a secret; I am not that amazing at my job. Don’t get me wrong; I am good. But I am not a leading mind in our industry or anything. But, people often talk as if I am. Read more…

August 8, 2017 — Have you ever read a post that has left you feeling wholly inadequate because you know you can’t live up to the high standards they layout? Well, that is how I feel when I read posts about how much to charge my clients. When Smashing Magazine asked me to write an article sharing my thoughts on pricing my services, I agreed without much thought. But now I sit down to write it, and I’m faced with a conundrum. Do I write about how you should price projects or do I tell you the truth about the unorthodox approach I take? Read more…

July 28, 2017 — To help you avoid making similar mistakes and wasting valuable years of your life, Paul Boag shares his lessons learned and hard truths at the start of his career. Read more…

June 13, 2017 — We have all been there. That dreaded moment when after weeks of work we have to present our progress to key stakeholders, and they mercilessly tear it apart. It feels inevitable, but usually, we can avoid these situations. Read more…