Paul Scrivens is a passionate designer who runs Drawar and innovation consulting at Emersian. He loves design. He loves learning. He loves being wrong. That last one was a lie. Be sure to follow him on Twitter.
When Smashing Magazine first came out I ran a web design blog that was more popular than it. Out of nowhere this site about design came and started to pump out content at a ridiculous rate. A lot of the content was simple list posts, but it made sense back then because people loved inspiration.
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For years you have been searching for it. You hear the question being asked in your dreams as you go on an Indiana-Jones-type-crusade to find the answer. When the answer comes to you, you know that the confetti will fall from the ceiling and the band will start playing your favorite song.
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There is a paradox that fits my life. Doesn’t matter what aspect of my life I am talking about because it always seems to apply. Even more so when I think about this paradox and the design of this website and other websites. I really hate this paradox.
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In his book, The Paradox of Choice, Barry Schwartz comes to an interesting conclusion involving human choice. “People choose not on the basis of what’s most important, but on what’s easiest to evaluate.”
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Have you ever had someone flirt with you and they did nothing but demean themselves the whole time? Did that make you attracted to them? Doubtful. Yet, this is how so many individuals seem to handle their business today.
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