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Starting his company at the age of 15, Peter Smart runs exciting Creative Marketing Consultancy, Roam Design, based in Southampton, UK. With an impressive portfolio, Roam Design now works alongside both domestic and international clients.
A defining factor in any freelancer or agency’s success in gaining new business is their ability to market their skills effectively. In this series of articles, we will explore ways in which designers can strategically promote themselves to get new clients. Securing new business by approaching companies can be a very challenging process, full of pitfalls. Here, we will look at 10 steps to impressing potential clients and avoiding the most common mistakes.
A focused approach to work is paramount for success. Freelancers often take on every job opportunity that presents itself. Although this would rapidly expand your showcase of work, more often that not it leaves you over-stretched, with a portfolio of odds and ends instead of specialized results. Focus instead on who you would like to work with.