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We use ad-blockers as well, you know. We gotta keep those servers running though. Did you know that we publish useful books and run friendly conferences — crafted for pros like yourself? E.g. our upcoming SmashingConf London, dedicated to all things web performance.

Author:

Polly Alluf is the VP of Marketing at Insert and the author of the beginner's playbook to in-app marketing. Polly’s passion is driving revenue with innovative marketing tools.

Twitter: Follow Polly Alluf on Twitter

Driving App Engagement With Personalization Techniques

Once upon a time, in the not-so-distant past, people considered websites to be a prime indication of how users’ attention was brief and unforgiving. Remember the dreaded bounce rate?

Driving App Engagement With Personalization Techniques

Remember the numerous times you worried that your content and graphics might not be 100% clear to users? That was nothing. Compared to mobile, engaging users on the web is a piece of cake.

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