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Choosing a domain name for a new client is a difficult task. Domain names are the crux of a website's existence. A bad name can create a negative impact on branding and the ability to strengthen the domain value. A good domain name is essentially priceless (tacky but true) in name, branding, ease of understanding, and catchiness.
This article piggybacks on another Smashing article but it stops short of domain extensions. Here, we are going to discuss generic Top Level Domains (gTLDs), country top level domains (ccTLDs), new and exciting domain extensions for 2009, domain hacks, and internationalized domains.
Learning this will make you even more of an awesome designer or developer for clients. You need to think of a variety of domains and possibilities for new sites, as well as uniquely branding corporate websites with domain extensions. Domain names are not a lackluster industry, it is a hidden industry that is vital to the success and maintenance of the Internet.
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