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We use ad-blockers as well, you know. We gotta keep those servers running though. Did you know that we publish useful books and run friendly conferences — crafted for pros like yourself? E.g. our upcoming SmashingConf London, dedicated to all things web performance.


Rade Brujić is a designer and technical editor from London, United Kingdom. A user experience consultant at Creative Nights, he transforms complex design experiences into intuitive bite size solutions for clients from educational institutions to global companies — Vodafone Global Enterprise, Vodafone UK, Kingston University, Croatia Telekom. He too delivers in-house as well as public UX and UI workshops for digital workers.

Twitter: Follow Rade Brujić on Twitter

Getting Practical With Microcopy

The first question clients and stakeholders seek answers to with any digital product and/or service today — and rightly so — is how to establish an effective user experience. We, as designers, however, know that good design and a good user experience are rarely achieved by fixating on one discipline, but rather by adopting a multidisciplinary approach.

Getting Practical With Microcopy

At best, it’s about finding a balance between UX, UI and interaction design, usability, accessibility, web performance (front end, back end, networking), service design and content strategy (i.e. writing copy).


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