Rafiq Elmansy is an author, creative director and lecturer at the American University in Cairo. He is also an Adobe-certified instructor and community professional. He writes books for many publishers, such as Taylor and Francis, John Wiley and O’Reilly Media. He is the founder of Designorate, a design management blog.
Over the last century, many incidents have provided examples that innovation and creativity can play an essential role for an organization in the midst of crisis. They can be applied to redesign a company’s structure and devise a more innovative process that leads to products that meet both creativity and business needs. In this article, Rafiq Elmansy will talk about one interesting example of this: LEGO, the world-famous toy manufacturer. By studying its crisis, lasting from 1993 to 2004, we’ll answer two main questions: Can creativity and innovation help an organization in its time of crisis? And can studying cases such as LEGO’s reveal a model for the broader role of creativity in an organization for other enterprises to follow?
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With time, Arabic calligraphy began to be used in architecture, decoration and coin design, and it continues to develop both in traditional methods as well as in digital and computer-generated arts. Arabic calligraphers from around the world continue to develop their own styles and artwork based on existing scripts and their own letters and scripts. Free modern scripts contribute to the art just as much as traditional scripts have done.
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