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Author Rick Sloboda

3 articles

Rick is a Senior Web Copywriter and Content Strategist at Webcopyplus, which helps designers and businesses boost online traffic, leads and sales with optimized Web content. His clients range from independent retailers to some of the world’s largest service providers, including AT&T, Bell Mobile, Tim Hortons and Scotia Bank. He advocates clear, concise and objective website content that promotes readability and usability, and conducts Web content studies with organizations in Europe and the U.S., including Yale University.

Why You Should Get Excited About Emotional Branding

How To Improve Your Branding With Your Content