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Author Robert Hoekman Jr

6 articles

Robert Hoekman Jr is the author of Designing the Obvious, Designing the Moment, Web Anatomy, Big Deal, and The Tao of User Experience. He has worked with Adobe, MySpace, Dodge, Craftsman, American Heart Association, Seth Godin, WordPress.com, and many others, and has spoken at industry events worldwide.

How To Become A UX Leader

Let’s say you run a UX team. Better yet, let’s say you don’t. Let’s say you just want to do great work. You’re a consultant. You’re a newbie. You’re an intern. Your position is irrelevant. So is your title. What’s important here is that you want great UX to happen. You want …

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13 Tenets Of User Experience

In my career as a user experience professional, part of my purpose has always been to help push our profession forward. And I’ve had the great privilege of being able to do just that in a myriad of ways — by writing books and articles, speaking at conferences all over the …

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A UX Strategist's Work