Robert Mills is Studio Manager at Bluegg and author of Designing the Invisible from Five Simple Steps. As a journalism graduate and former BBC Audience Researcher he likes words and data, but mainly words. In the day job Rob shares design decisions with clients and explains the rationale behind them. Aside from the general tasks needed to keep a studio ticking over he’s also chief proof reader and content ambassador for internal work and client work. He has also written for .Net Magazine, Think Vitamin and 24 Ways. He will write for coffee or Monster Munch but never for raisins or yoghurts with bits in.
Tone of voice isn’t what we say but how we say it. It’s the language we use, the way we construct sentences, the sound of our words and the personality we communicate. It is to writing what logo, color and typeface are to branding. [Links checked March/06/2017]