You know, we use ad-blockers as well. We gotta keep those servers running though. Did you know that we publish useful books and run friendly conferences — crafted for pros like yourself? E.g. our upcoming SmashingConf San Francisco, dedicated to smart front-end techniques and design patterns.
Ronan Cremin is the CTO of dotMobi. He focuses on building tools and services for mobile web applications, such as the award-winning goMobi and DeviceAtlas products. Mr. Cremin also represents dotMobi at the World Wide Web Consortium (W3C).
Mr. Cremin has more than a dozen years of experience in mobile web and internet sectors, including stints in leading markets like Japan with NTT DoCoMo, Europe with Vodafone, 3 and Orange, and the USA with AOL. Prior to dotMobi, he focused on product management in the mobile application sector at Valista. Before Valista, he was at Critical Path, where he managed email and directory products. Ronan holds a BE in Electronic Engineering from University College, Dublin.
This article explains how to use RESS (responsive design with server-side components) to make significant performance and reach improvements to a website for both mobile and desktop devices alike. This technique requires just a few lines of code, some simple configuration and no ongoing maintenance.
Your website will change from one that works on desktops, tablets and smartphones to one that works on almost anything anywhere and loads faster in all cases. It’s hard to over-emphasize the importance of this, but if you need a good case study, read about what happened to YouTube when Google lightened its pages (spoiler: entire new territories opened up to it).