Ross Popoff-Walker has worked as a UX designer on sites and mobile apps for brands big and small. He now helps startup teams shape and execute big ideas with love and craft. You can find him writing at rosspw.com or on Twitter @rosspw.
What does it take to craft a great product? For those of us who design and build apps, websites and software, a great product means one that delights its users. But digital product development is a complex beast.
Delivering a successful product requires multidisciplinary teams to efficiently work through varying opinions and conflicting views and, ultimately, to gather behind a common vision with a focused plan.