We use ad-blockers as well, you know. We gotta keep those servers running though. Did you know that we publish useful books and run friendly conferences — crafted for pros like yourself? E.g. our upcoming SmashingConf London, dedicated to all things web performance.
Ryan Bateman is a Technical Product Owner at Novoda, a mobile consultancy company. His job is to care about apps a little too much. He's been working as a developer, consultant, and manager of software teams for about 12 years. Prior to Novoda, he ran his own mobile development agency, and prior to that he did a lot of other, similar things. He likes dogs and hiking, and lives on a canal boat in London, England.
You’ve launched your app and it’s doing well. You worked hard, kept your initial features lean, and all of your effort has resulted in an app that users like and recommend to friends. So, how do you maintain that momentum and ensure that your app keeps gaining in popularity?
This article covers some practical approaches to keeping users interested in and using your app, including talking to your users, keep on launching features, making the first impression count and using all functionalities of the operating system.