Author: Sam Wright & Chad Harwood
Sam Wright is the founder of Norwich-based agency Blink.
Chad Harwood-Jones is managing director of London & Norwich-based digital content agency Ad-Rank Media.
We use ad-blockers as well, you know. We gotta keep those servers running though. Did you know that we publish useful books and run friendly conferences — crafted for pros like yourself? E.g. our upcoming SmashingConf London, dedicated to all things web performance.
What exactly are the benefits of a content hub strategy? Well, first of all, when done correctly, a content hub will capture a significant volume of traffic. And that's what most online businesses want, right?
We have recently introduced several clients to the concept of a content hub and would like to share our experience in this article. The clients are high-quality portals filled with targeted, valuable and often evergreen articles that users can return to time and again.Read more...