Author: Sawyer Hollenshead
Twitter: Follow Sawyer Hollenshead on Twitter
You know, we use ad-blockers as well. We gotta keep those servers running though. Did you know that we publish useful books and run friendly conferences — crafted for pros like yourself? E.g. our upcoming SmashingConf New York, dedicated to smart front-end techniques and design patterns.
When I took my first steps into the WordPress theme arena, I didn’t know much about it. I wandered blindly into the business, not knowing whether I was doing things correctly. Over time, through trial and error and making rookie mistakes, I learned some valuable lessons and gained important insights. To save you from going down the same winding path, I’ll share some of the important takeaways that I’ve learned so far, like how to gain a solid user base, what to include in your themes and, most importantly, what to leave out.
You could build the best WordPress theme in the world, but it won’t matter unless people know about it and use it. One of the smartest things I did when starting my theme business was to release a free theme. It took a while for it to gain traction, but things took off once it got some attention from being featured on other websites. Consumers are willing to download a free theme from the new kid on the block and try it out because hardly any financial risk is involved.Read more...