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The input form is an essential element of almost any website or application these days. Input is a core method of interaction, and in many cases it represents the hard conversion point between success and failure. With the amount time and effort we put into bringing users to our sign-up and contact forms, it’s surprising that we tend not to spend a proportional amount of time on the forms themselves.
A number of techniques and elements can be used in Web forms to turn them from abject failures into successful conversion points. In this article, we'll present some interesting examples and useful guidelines for Web form design.