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Graphics Package Standards and Practices

The term "graphics package" stands for the animated logos, text backgrounds, idents, screen bugs and lower thirds that make up the branding of a television show, television station or documentary. The are used to re-affirm what the viewer is watching. Especially with the growing number of reality and web shows these sorts of animated graphics are being used more and more frequently. Workers in the television industry may be more familar with these concepts than movie and web animators, but the concepts are the same and can be used on a number of different video projects.</p

This article will explain each of the most common terms, their size and color requirements and what arenas they are most frequently used in.

Most importantly, graphics packages must have a cohesive look to all their parts and be easy to use. Frequently, graphics packages are used by outside firms and videographers. This means that the designer/ animator may not always be there to make sure that their work is being used properly. Following some simple rules–and creating simple rules–will ensure that the graphics package is used to its full effects.

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