Stacy is a Business Development Manager at software development company *instinctools EE Labs. She manages the company’s blog, where she gathers latest articles on technology solutions & IT business development. She likes creating valuable content and sharing it with readers.
The mobile app market is growing faster than a beanstalk. The industry is huge and growing daily, and there is no end in sight. Expectedly, the mobile developer population has boomed, and the number of mobile apps in the market has hit new heights. The revenue generated by the global mobile app industry has skyrocketed.
Hybrid monetization models, such as in-app ads and in-app purchases, are quickly gaining popularity in the business world. Most studies show that in-app advertising is set to be a key driver of mobile growth over the coming years (see Statista’s, IHS Markit’s and Forbes’s reports).