You know, we use ad-blockers as well. We gotta keep those servers running though. Did you know that we publish useful books and run friendly conferences — crafted for pros like yourself? E.g. our upcoming SmashingConf San Francisco, dedicated to smart front-end techniques and design patterns.
Steph is a user experience strategist who loves maturing ideas and making things real. She has worn many hats, including a product lead for a startup in digital publishing and a studio director at a digital agency. She is also known for her grassroots contributions to best web practices through the Web Standards Project and the W3C. Well-travelled and living on her fourth island, she speaks several flavours of English, a few languages, and possesses an indecipherable accent.
Designing with users in mind is a tricky thing. Not only does it require of us a sound understanding of who our users are, but the actual act of translating what we know about them into a well-designed product is not always an obvious or easy path.
Currently, our user experience tools tend to focus on “who” users are. I believe this is a hangover from how we traditionally approached marketing and market research. A couple of years ago, I stumbled across a somewhat different method, which has proven useful in a few of my own projects.