Steve Hickey is a UX strategist and product design educator, cultivating a simple, no-bs approach to building things that matter. Originally trained in print design, Steve switched to the web during his final year in the visual design program at UMass Dartmouth. Now he works with East Coast Product in Boston, MA where he leads the Product Design team and builds experiences for companies that understand success comes from putting their users first. He’s also the former Director of AUX, a user experience apprenticeship program, as well as a writer and conference speaker, and a former podcast co-host.
It’s not exactly a new subject, but lately I’ve had reason to revisit the skill of content modeling in my team’s work. Our experience has reached a point where the limitations of how we practice are starting to become clear. Our most common issue is that people tend to tie themselves and their mental models to a chosen platform and its conventions.
Instead of teaching people how to model content, we end up teaching them how to model content in Drupal, or how to model content in WordPress. But I’d prefer that we approach it from a focus on the best interests of users, regardless of which platform said content will end up in.