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Author Susan Weinschenk

5 articles

Susan has a Psychology and over 30 years of experience as a behavioral scientist. She speaks, consults, teaches, and writes about applying behavioral science to design, technology, and business.

Susan started college at Virgina Tech and finished her undergraduate degree in Psychology at Northeastern. She then earned a Masters and Ph.D. at Pennsylvania State University.

Susan is the CEO of The Team W, Inc., and an Adjunct Professor at the University of Wisconsin. She lives in Wisconsin in the USA. When not teaching, speaking, writing, or blogging, Susan reads books, watches movies, and sings in a jazz band.

How People Make Decisions

Grabbing Visual Attention With The Visual Cortex

The Importance Of Macro And Micro-Moment Design

What Is The Role Of Creativity In UX Design?