September 3, 2020 — Icons have long held an important place in the design of mobile apps. But beyond using them to create larger and more attractive touch targets, there are other ways mobile app designers can use these tiny elements to make an app more engaging. This post will explore four … Read more…

August 21, 2020 — A website earns a backlink whenever another website links to it. In this article, Suzanne Scacca explains why backlinks are so highly sought after in marketing, and why web designers should keep this in mind when designing websites for clients. Read more…

August 12, 2020 — Google knows exactly what consumers want and it has designed simple, intuitive, and useful solutions for them. This article explains why it’s a company whose product features you should be mirroring. Read more…

August 4, 2020 — In this article, we’ll take a look at five ways you can use the senses to put your visitors in a better headspace when they enter your site and interact with your brand. Read more…

July 14, 2020 — The Scrabble GO, Instacart and YouTube mobile apps have recently undergone disruptive redesigns. Were they worth it in the end? Let’s take a look at the mistakes made and the lessons we can extract from them. Read more…

July 9, 2020 — There was a time when marketers used things like urgency, scarcity and FOMO to drive online shoppers to a sale. But scare tactics can actually hurt a brand’s relationships with customers. By their very nature, we run into similar problems with shipping and inventory alerts. … Read more…

June 23, 2020 — The restaurant industry has begun to undergo a major digital transformation. Those that want to survive will need a website that can handle the new way of operating, which means they can no longer afford to hold onto that cheap website built years ago. Read more…

June 10, 2020 — Stress isn’t just something that makes people feel uncomfortable. There are many things that might invoke this response from your visitors, including the design. In this article, we’re going to look at some ways to de-stress your design. Read more…

May 26, 2020 — Without a desk, you’d end up working from wobbly tables at cafes or staring down at your lap all day — uncomfortable options, to say the least. Then again, your desk could also cause you discomfort if you sit in it the wrong way or for too long. Read more…

May 22, 2020 — Designing a logo is just as complex a task as building a website. Not only do you need to understand what goes into making a great logo, but you need the right tools to create it. Read more…