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A philosophy grad turned User Experience Designer, Tim is drawn to design for the pure enjoyment of problem solving and creating. He uses imagination to influence work and shape his design approach, and as UX Lead at FCV Interactive, he oversees the design and research of digital products that add real value for users.
For interaction designers, it’s becoming common to encounter privacy concerns as part of the design process. Rich online experiences often require the personalization of services, involving the use of people’s information.
Because gathering information to personalize a customer experience can interfere with the overall experience — with negative consequences for the business — how do we navigate this increasingly difficult territory? What are the guidelines to follow when using data to personalize digital experiences, and how can organizations help people feel comfortable with personalization services that research clearly shows people want?