Tom is a writer, web developer, SEO consultant, and skydiver based in London. He has a passion for all things front-end, and can be found at bennet.org. He works as Head of Product Development at Builtvisible.
Ask ten people what SEO is, and you’re likely to get ten different answers. Given the industry’s unsavoury past, this is hardly surprising. Keyword stuffing, gateway pages, and comment spam earned the first search engine optimisers a deservedly poor reputation within the web community.
Snake oil salesmen continue to peddle these harmful techniques to unsuspecting website owners today, perpetuating the myth that optimising your website for Google or Bing is an inherently nefarious practise. Needless to say, this is not true.