You know, we use ad-blockers as well. We gotta keep those servers running though. Did you know that we publish useful books and run friendly conferences — crafted for pros like yourself? E.g. our upcoming SmashingConf San Francisco, dedicated to smart front-end techniques and design patterns.
Whenever Travis King is not using all this energy to survive on the frozen Canadian tundra, he spends his time as a freelance web designer (www.greenteadesign.ca) and writer for FreelanceSwitch. In an attempt to control his obsession with Japan he also runs one of Canada’s premier Japan travel sites – I Heart Japan.
Upon first thinking about it, the idea of selling advertising on a website or blog with limited traffic seems a bit daft. After all, aren't most advertisers interested in putting their product in front of the highest number of eyeballs possible? Approaching them with piddly visitor numbers seems like a surefire way to end up in the deleted folder. But though it may feel like putting the cart before the horse, there are many good reasons and ways to sell ad space on low-traffic websites. What you need to always keep in mind is that, while advertisers are drawn to high traffic numbers, they desire something else even more: high conversion rates.
There are plenty of success stories of websites that have limited traffic but sell a ton of advertising. These websites succeed because they do one thing well: they deliver the right type of customer to the right type of business.
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