Author Trine Falbe, Martin Michael Frederiksen and Kim Andersen

2 articles

Trine Falbe is a human-centered UX strategist, designer and teacher who works in the intersection between people and business. Trine is deeply passionate about ethical design and designing for children, and she is also a keynote speaker at conferences and a UX advisor in strategic projects.

As a serial entrepreneur since the very first browser, Martin Michael Frederiksen was born with a practical appreciation for the crossroads between business and digital development. He has published the books Cross Channel and the CEO’s Guide to IT Projects That Cannot Fail. He works as an independent consultant for businesses that need a devil’s advocate when trying out new strategies and ideas.

After training at an international advertising agency, Kim Andersen quickly left print media for digital design. Owing to his amazing memory he always leaves design meetings with an empty notebook, only to attend the following meeting armed with drawings where nothing has been forgotten and everything is drawn in great detail. He owns the digital design studio Onkel Kim, where he can be hired to do design tasks, preferably the most difficult and complex ones where the brain is working overtime.

Trine Falbe, Martin Michael Frederiksen and Kim Andersen wrote

The Ethical Design Handbook

January 30, 2020 —

Over the past 20 years, user privacy has become merely a commodity on the web: there, but hardly ever respected — and often swiftly discarded. No wonder ad-blockers and tracking-blockers have gained traction, and in times when ad-blocking, browsers and new legislation (e.g. GDPR/CCPA) introduce constraints on data collection, we need viable alternative business models that companies can rely on. Models that respect customer choices and are built and designed with ethics in mind. Jump to table of contents.

But how do we get there? Meet The Ethical Design Handbook, our new guide on ethical design for digital products, with practical guidelines on how to help companies leave dark patterns behind and boost business KPIs along the way. 368 pages. Download a free PDF excerpt (5.9 MB) (also as ePUB, Kindle).

You’ll learn how to:

explain what ethical design is
justify and prove a business case for ethical design
grow a sustainable business built on ethical design principles
strike the balance between data collection and ethics
embed ethical design into your workflow
get started with ethical transformation

The Ethical Design Handbook (eBook)

January 1, 0001 —

Over the past 20 years, user privacy has become merely a commodity on the web: there, but hardly ever respected — and often swiftly discarded. No wonder ad-blockers and tracking-blockers have gained traction, and in times when ad-blocking, browsers and new legislation (e.g. GDPR/CCPA) introduce constraints on data collection, we need alternative business models that companies can rely on. Models that respect customer choices and are built and designed with ethics in mind. Jump to table of contents.

You'll learn how to:

explain what ethical design is
justify and prove a business case for ethical design
grow a sustainable business built on ethical design principles
strike the balance between data collection and ethics
embed ethical design into your workflow
get started with ethical transformation