Victor is a Philadelphia based researcher, author, and speaker. His book Design for the Mind is available from Manning Publications. Victor frequently writes and speaks on the application of psychology to design and user research.
Dana is a Washington D.C. based researcher. She has a Masters in Professional Studies and Bachelors of Arts in Information Science from Cornell University, Ithaca, NY. She applies a Human-Centered Design approach to solve problems to improve user experiences and develop products with a focus on the end-user perspective.
Product teams benefit from knowing their users’ needs and how they respond to product updates as they build out the roadmap of a product. This article covers Voice of Customer programs and is aimed at those who work on a product team as well as executives who are looking for how to better inform your products using insight from users.