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Author Victor Yocco

19 articles

Victor Yocco, PhD, has over a decade of experience as a UX researcher and research director. He is currently affiliated with Allelo Design and is taking on freelance work. Victor has a background in communication and psychology and frequently writes and speaks about applying these disciplines to UX research and design. He is the author of dozens of articles and the book Design for the Mind (Manning 2016). Please feel free to reach out to Victor over email.

Finding UX Research Participants

Dwelling On The Past: The Importance Of Self Reflection (Part 2)

Dwelling On The Past: The Importance Of Project Retrospectives (Part 1)

Connecting With Users: Incorporating Humor In Web Design

Filling Up Your Tank, Or How To Justify User Research Sample Size And Data

The Art Of The Intercept: Moving Beyond “Would You Like To Take A Survey?”

Think Fast! Using Heuristics To Increase Use Of Your Product

5 Characteristics Of An Innovation

How To Have Users Spread Your Innovation Like Wildfire

Effective Message Framing To Motivate Users

Social Identity Theory – How To Incorporate Social Influence Into Design