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Author Victor Yocco

17 articles

Victor is a Philadelphia based researcher, author, and speaker. His book Design for the Mind, is available from Manning Publications. Victor frequently writes and speaks on the application of psychology to design and user research.

Dwelling On The Past: The Importance Of Self Reflection (Part 2)

Connecting With Users: Incorporating Humor In Web Design

The Art Of The Intercept: Moving Beyond “Would You Like To Take A Survey?”

Think Fast! Using Heuristics To Increase Use Of Your Product

5 Characteristics Of An Innovation

How To Have Users Spread Your Innovation Like Wildfire

Effective Message Framing To Motivate Users

Social Identity Theory – How To Incorporate Social Influence Into Design