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Ville-Veikko Helppi is a Technical Product Manager at Bitbar Technologies and manages the popular Testdroid family of products used in making mobile apps and games super robust. To learn more, follow him at Twitter or visit at website.
The bar is set high for today’s mobile apps. First, apps must meet the standard of quality that app markets expect. Secondly, mobile app users are very demanding. Plenty of alternatives are available to download, so users will not tolerate a buggy app.
Because mobile apps have become such a crucial part of people’s lives, users won’t be shy about sharing their love or hate for an app — and that feedback gets in front of millions of users in seconds.
Mobile application ecosystems — let’s count Android and iOS here — are unbelievably dynamic, but they also suffer from both software and hardware fragmentation. This is especially true for Android, but fragmentation also exists in the iOS ecosystem, as experienced with the rollout of iOS 8. As the latest version of iOS was released, many existing apps were made clumsy on updated devices.
Even the new iPhone 6 and iPhone 6 Plus have had not-so-typical issues for Apple devices. In addition, a significant proportion of users with older devices have very few options: essentially, buy new hardware (i.e. a new device) to get everything working well.
In today’s fast-paced mobile market, consumers have no patience for mobile apps that compromise their experience. “Crashes” and “Not working” are the most common feedback on Google Play for unstable or sluggish apps (including games). Those comments and ratings make hundreds of millions of potential downloaders skip those lousy apps. Sounds harsh, but that’s the way it is.
An app succeeds not by chance. It is the result of the right decisions made at the right time. The most successful mobile app developers understand the importance of performance, quality and robustness across the array of mobile devices that their customers use.